Summary

TraideAI, a web app leveraging deep learning AI, automates the complex customs classification process. In my role as the Lead Designer, I was responsible for the web app's overall design, website development, and the creation of promotional and tutorial videos.

Challenge

The primary challenge was to design an intuitive, user-friendly interface for the web app, making the intricate customs process accessible and straightforward. This involved not only aesthetic considerations but also ensuring functionality and ease of use. I also developed the TraideAI website, aiming for a seamless user experience that accurately represents the brand's innovative approach. Producing clear and engaging marketing materials was another critical task, essential for educating and attracting users to the platform.

Impact

I established a cohesive design system that brought consistency across all platforms, enhancing brand recognition. Through the introduction of design research methods and best practices, I improved the product development process, ensuring that user feedback and testing were integral to design decisions. This approach led to more effective feature ideation and a significantly improved user experience. As a result, my work not only elevated the aesthetic and functional aspects of TraideAI but also played a key role in its market success by making the customs classification process more accessible and user-friendly.